![]() ![]() Based on my call, freelance graphic designers submitted logo designs and I could select those I liked to move into later stages. In August 2021, I posted a call for a logo design alongside descriptions of my research on a platform called 99designs, and it took about a month from request to final product. We are able to amplify the outreach of the lab, especially when the collectibles become a conversation starter among students. I had a lab-warming event and the undergraduate students who attended were very excited about what our logo represents and using the collectibles. I even took the logo a step further by producing ‘collectibles’ such as stickers, stamps, pins and magnets to share at conferences, with other labs that I visit and with visitors to my lab.Ī lab logo can also be a powerful science-communication tool because it can make people curious. I used signature icons to represent key elements of the lab: doughnut shapes to represent red blood cells, hexagons to represent sugar molecules and a microscope, which is an important imaging technique in my lab. Having a visual representation could further enhance the recognition and branding of a lab. In science, people normally associate a lab with the name of the research group or principal investigator (PI). ![]() I wanted to achieve that with a lab logo. When I think of logos, sports teams come to mind because they use logos to provide a strong visual identity. Stem-cell biologist at the Fred Hutchinson Cancer Center in Seattle, Washington CHRISTINA TERMINI: Build lab identity and enhance communication Nature asks three researchers and a graphic designer for their advice on how to design logos that resonate. Although the process takes some creative juices, it need not stretch a lab’s budget or take significant time away from research. In science, logos can be used on laboratory websites, personal and lab social-media accounts, presentations and posters, and on lab freebies such as stickers to help groups gain recognition, attract new members and promote their identity. Iconic logos like BP’s sunburst, McDonald’s arches and Nike’s swoosh bring instant brand recognition and engage customers. Credit: Ella Maru StudioĪ well-designed logo is a powerful marketing tool. Ella Maru Studio in Charleston, South Carolina, designed a logo for the MUSICHEM lab that features a water molecule wearing headphones. ![]()
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